Thank you for choosing Rockford. We respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you interact with our website, purchase from us, or engage with our services.

1. Information We Collect

We may collect the following types of information:

  • Personal Information: name, surname, email address, phone number, shipping/billing address.

  • Order Information: purchase history, payment details (processed through secure third-party providers), delivery preferences.

  • Usage Data: IP address, browser type, device information, pages visited, and time spent on the site.

  • Marketing Data: preferences, engagement, and communication history (only if you consent).

We do not collect or store full credit card information. All payments are processed via trusted third-party gateways.

2. How We Use Your Information

We use your data to:

  • Process orders and deliver products.

  • Respond to queries and provide customer support.

  • Improve website functionality and user experience.

  • Send updates, promotions, or product information (only if you opt in).

  • Prevent fraud, maintain security, and comply with legal obligations.

3. Cookies and Tracking

Our website uses cookies and similar technologies to personalise your experience. Cookies help:

  • Remember items in your cart.

  • Improve navigation and performance.

  • Analyse website traffic and user behaviour.

You may disable cookies in your browser settings, but certain features may not function properly.

4. Sharing of Information

We do not sell or rent your personal data.
We may share your information with:

  • Service providers: shipping partners, payment processors, email or marketing platforms.

  • Legal authorities: when required by law, or to prevent fraud and protect our customers.

All third parties are required to keep your information confidential and use it only for authorised purposes.

5. Data Security

We use industry-standard security practices to protect your data, including encryption and secure servers. While we take reasonable steps to safeguard information, no online system is 100% secure.

6. Data Retention

We retain your information as long as:

  • It is necessary to provide services or complete purchases.

  • You maintain an active account or subscription.

  • Required by business or legal purposes.

Once no longer needed, data is securely deleted or anonymised.

7. Your Rights

Depending on your region, you may:

  • Request access to your personal information.

  • Update or correct your information.

  • Request deletion of your data.

  • Opt out of marketing communications.

To exercise your rights, please contact us.

8. Children’s Privacy

This website is not intended for individuals under the age of 13. We do not knowingly collect personal information from minors.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices or content. We recommend reviewing their policies before sharing personal data.

10. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date will be revised accordingly. Continued use of the site indicates acceptance of any changes.

11. Contact Us

For questions or privacy requests, please contact:

📧 Email: admin@jfktrading.co.za
📱 Instagram: @rockford_apparel